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New products at the January 2013 AETA Trade Show

By Lesley Ward | February 2013

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One of the most fun business trips I make ever year is attending the January American Equestrian Trade Show in King of Prussia, Pa. For a horse person like me, the show is full of wonderful equestrian items. Tack shop owners and catalog companies send their buyers to the show to purchase products that you’ll see in your local tack store, on line or in your favorite equestrian catalog this fall.

Check out some items that caught my eye.

Hay Where's That

Hay Where’s That is a new company that makes Winky Wash, an udder and sheath cleaner, That Blue Stuff, a skin lotion that contains natural antiseptics and It’s a Fungus Amungus, a leg and body wash that helps kill broad spectrum infections. This company gets the award for funniest product names! www.thatbluestuff.com

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