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Clydesdale Takes Top Spot

USA Today ranks Budweiser Clydesdale ad the best Super Bowl commercial.

February 6, 2008

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The USA Today Super Bowl Ad Meter survey that measures viewer response to ads run during the Super Bowl ranked the Clydesdale "Rocky” spot, from Anheuser-Busch, the best commercial during Sunday’s big game between the New England Patriots and the New York Giants.

The ad featured Hank, a Clydesdale who doesn’t make the cut on the Budweiser hitch. But with a little help from his Dalmatian friend, Hank goes into heavy training mode, running around trees like a barrel racer and doing heavy weight-training like Rocky.

In the end, Hank makes the hitch and Anheuser-Busch scores big. The beer company ran seven commercials in the Super Bowl telecast and had three among the Top 10 best rated. In addition to the best-rated Budweiser spot, two Bud Light commercials finished among the Top 10—one featuring a fire-breather heating up a romantic dinner and another which had men sneaking Bud Light into a wine and cheese party.

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Reader Comments

Fancy Walk N That Way    Lexington, NC

2/15/2014 9:18:20 AM

Another great one! Love these commercials!

Jean    Rhinebeck, NY

2/3/2014 6:33:54 AM

LOVE those big boys!

Jill    Richmnd, MI

2/15/2012 6:45:55 AM

I look forward every year to see the one video that they have.

Horse Lover    Pasture Land, NC

1/9/2012 10:26:06 AM

YAY !!

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