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Video of the Week: Journey to the Super Bowl

January 25, 2013

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Super Bowl Sunday is an unofficial holiday in the United States. Even if you're not a football fan, who wouldn't want to spend a winter evening inside a warm living room surrounded by friends and snack foods? More importantly, the commercial breaks that would normally be an annoyance are practically the main event during this annual broadcast. And for our money, nothing is better than the creative spots starring the magnificent Budweiser Clydesdales.

The video below shows some great behind-the-scenes footage from some past Budweiser commercials. It's a bit longer than our usual Videos of the Week, but trust us: you'll want to watch the whole thing. Thanks to Turtle Ranch for sharing this fun video with the world.

 

The Clydesdales' inclusion in Anheuser-Busch's ad lineups were called into question back in 2010 after the company was purchased by InBev and the existing advertising strategy was re-examined. However, the fans have spoken and the horses will still have their time to shine. According to Anheuser-Busch's website:

The iconic Budweiser Clydesdales will also appear in a new 60-second spot, “Brotherhood,” which chronicles the bond a Clydesdale foal shares with his trainer. Partially shot at Warm Springs Ranch, a 300-plus acre farm near Boonville, Mo., home to many of the Clydesdales, “Brotherhood” will take the Clydesdales advertising into new territory by providing a new level of access to their early years.

Can't wait to see it!

Want your funny or amazing horse video to be considered for HorseChannel's Video of the Week? Upload your video here. Videos must show safe, responsible horsemanship practices, and animals must appear healthy, comfortable, and treated with respect.

See past Videos of the Week >>

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Reader Comments

JoAnne    Winder, GA

10/6/2014 4:31:16 PM

Love my big percheron gelding, and love these big boys! They are the only reason I watch the superbowl every year!
It is like riding a big, smooth couch! and the canter is like a freight train coming down the trail!

Janie    San Angelo, TX

2/16/2014 9:16:45 PM

Absolutely fantastic animals! Years ago my family was very involved with El Paso (Texas) Stock Show & Rodeo. Kids showing 4H/FFA animals, adults helping with all the work involed in stock shows & rodeos. Clydesdales were there to participate in the rodeo. Between events & when kids & horses weren't performing/working, our kids & several others were allowed to ride one of the horses. About 5-6 kids "fit" on one horse. You can't believe how big they are nor can you believe how gentle. Truly amazing animals. They are the primary reason we watch the SuperBowl. Such great ads.

Julie    Lonkey, OH

2/15/2014 6:12:51 PM

Magnificent animals! I have admired these horses all my life. When I was little a local farmer owned a pair of them. Every Saturday night during the summer the farmer hitched up the horses and went up and down the road giving us a hayride. My mother would have us dressed in our pajamas at 6pm and we would wait to be picked up and dropped off on the way back. My best childhood memory!

Fancy Walk N That Way    Lexington, NC

2/11/2014 6:15:51 PM

These men and women have the best jobs in the world! What joy to work with these beautiful horses!

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